Over the years, Thrive Product Studio has seen a complete revolution in terms of product photography. Mediocre images of the past have transformed into high-quality works of art that businesses use to influence consumer purchasing decisions online. Why? In today’s world, images need to speak to people, or else they will be forgotten or disregarded altogether.
While everyone is armed with a camera on their phone, it’s easy to think that you can take a simple picture of a product and post it to your online store. As professionals, however, we would argue that doing so is a risky decision when it comes to your online business. In fact, low-quality images can seriously damage your brand’s reputation while hurting sales in the process.
That’s why we’d like to take a look at the following reasons why it’s important to leave product photography to the professionals.
Doing your own product photography is like performing your own surgery.
Simply put, this quote breaks down the meaning that if you don’t know what you’re doing, then you probably shouldn’t be doing it. In fact, there’s a big difference in approaching a task without any prior knowledge vs. having a talented professional to do the job. When it comes down to it, it’s well worth the money to invest in someone whose sole responsibility is to elevate your product images.
The camera on your phone doesn’t always produce amazing pictures.
While today’s phones can take amazing pictures, you still won’t get the professional-grade images you’re looking for. Why? If you don’t know what you are doing, a great camera can still take some very bad pictures.
Think of your camera as a paintbrush. No one ever told Picasso or Salvador Dali that their paintbrush was a magical tool that would produce the best paintings. Instead, they had to produce a beautiful outcome using their professional talent. Product photography requires a special eye for lighting, angles, and distance to draw someone’s attention. It also requires specialized editing knowledge to process an image to obtain the best result.
Cutting corners to save money could end up costing you more.
Many people think they can save hundreds or thousands of dollars by taking on a task themselves. However, when you take the time to look at different products posted on sites like eBay or Amazon, it’s easy to spot the amateurs vs. professionals.
At Thrive Product Studio, we are no strangers to retaking images for clients who took on the task themselves or hired an amateur photographer to get the job done. In doing so, these same clients have reported an impressive increase in sales when nothing else has changed aside from their images. While product photography may seem like an easy task that can be checked off your to-do list, it’s important not to approach it that way. Instead, it’s best to take the time to hire a professional that looks for the best ways to present your products and transform them into images that stand apart from the competition.
Fast food and fine-dining both serve the same purpose
While fast food and fine-dining both serve the same purpose, one costs more than the other. Why? Although buying a cheaper meal seems like a good deal at first, which one do you really want to eat? Online consumers don’t want to buy products that look cheap. They want to spend their hard-earned money on something they feel they can value and trust. When you invest in professional product photography services, you will boost consumer trust through the cohesive, high-quality images you provide them with.
Thrive Product Studio
Images are everything when it comes to a successful online store. Furthermore, potential customers take notice when you put your best foot forward. Not only will professional product photography set you apart from the competition, but it will also boost your reputation, build trust, and increase your bottom line in the process. Even the most well-known companies understand that they can’t do everything themselves. That’s why they outsource certain jobs to people who’ve spent years masting a specific craft to make their company look its best.
Trust the professionals at Thrive Product Studio to provide you with the outstanding product images you need. Click here to view our online portfolio or fill out our online form to get started on your next project. You can also give us a call at 1.877.681.0980 for more information about our professional product photography services.
