When it comes to presenting your products, the background you choose says a lot about your company and the quality you provide. In fact, it only takes a fraction of a second to form a solid impression of an image online. This means you need images that grab people’s attention instead of turning them away. That’s why Thrive Product Studio would like to take a moment to explain why a background matters and why it is considered one of the most crucial elements of professional product photography.
Professional Product Photography
Product Visibility
The main purpose of professional product photography is to showcase what you offer to potential buyers. You want your images to become the focal point of your online store. However, you won’t succeed in doing this if your product gets lost in a busy or distracting background. Shadows can overlap with the darker shades of a product, and colors can blend in. Whether it’s lifestyle photography or the use of a pure white background, you want your products to stay in the spotlight. Customers will notice and won’t have to look harder to distinguish important features.
Feature Size & Colors
Different backgrounds can drastically change the perception of the size and color of your product. All it takes to showcase important features like these is the right background and positioning of the camera from different angles. That’s why a pure, white background is often used to make your products stand out.
Avoid Boring Images
Product images should never be boring. Look at any successful online store, and you’ll notice their images convey a sense of desire, no matter how many times you look at it. The same image of an ice-cold beer in a frosty glass will always look satisfying even if you see it every day. While you may not think about it, the background used in that image is one of the main reasons you like it so much. A good background provides the perfect amount of lighting, colors, and enables the best features of a product to stand out.
Empowering
A great background can empower the most simple products. Want a small pacifier to stand out? Use a white background. If you want to make something like a lit candle to appear like it’s glowing, then a darker, shadow-filled background can do the trick. Furthermore, understanding the psychology of colors and the emotions they convey can help boost your product in a subtle manner. That’s why some of the most powerful companies in the world use different background colors when advertising various products.
Maintain A Professional Image
You never want to look like an amateur in a sea of professional competitors. Potential buyers have less trust in low-quality images compared to those shot professionally using the right background. Boosting the quality of your images using a good background helps to assure customers that you are an expert in your field. It also shows them that the products you provide are of the highest quality, thus convincing them to buy.
Thrive Product Studio
Never settle with a generic background. Instead, you want to present your products in the best way possible. At Thrive Product Studio, our professional photographer will choose the right background that grabs the attention of potential customers. Contact us today by filling out our online form or give us a call at 1.877.681.0980 to get started on your next project. We guarantee the best images that not only look great but help boost your online sales.
