Over the past few years, there has been a sea of change in how people consume their online data. In return, business owners are regularly forced to stay up-to-date by making their information more attractive. Consumers are no longer happy to stay on a website and read an entire page of content without images.
Even more, major social networks like Facebook, Twitter, and Instagram realize the importance of visual marketing. For example, posts and tweets with images are liked or shared 3X more than those without images. That’s why images are a crucial part of making sure your information reaches and connects with your target audience in order to boost traffic to your website.
What Is Visual Marketing?
Visual marketing is a method of providing visual aids to tell a story of your brand. Research has proven that high-quality images increase your marketing efforts by making your message more memorable and credible. In fact, 90% of the information that the brain processes is visual which in turn makes us visual learners.
Even more, visual marketing:
- Attracts busy consumers who are lured in by the visual appeal of your images.
- Makes it easier for consumers to digest vast amounts of information.
- Boosts SEO efforts, increasing your ranking on important search engines.
- Increases the chances of getting shared on social media.
Professional Product Photography
Professional product photography provides you with high-quality images of the products and service you offer. This, in turn, will increase your website’s conversion rate while boosting traffic in the process. As a bonus, it is far cheaper than other traditional marketing efforts.
Think about it. Today’s consumers have wealth of resources at their fingertips. No matter who they are or where they are in the world, they can access an infinite amount of information about the products and services they are looking for. With this wealth of information at our fingertips, however, our attention span has become shorter than ever before. We don’t want to have to read through an entire page of content before making a purchasing decision.
That’s why it’s crucial to break up blocks of texts with images that SHOW consumers what you are offering. However, you can either help or hurt your sales depending on the images you provide. Blurry, low-quality images can actually drive consumers away. Strong professional product photography, on the other hand, will attract potential buyers and keep them coming back for more.
Thrive Product Studio
Whether your business is big or small, it’s important to start planning a visual marketing strategy to capture the attention of your online consumers. At Thrive Product Studio, we can provide you with the high-quality images you need to significantly increase the sales of your online store. Doing so will not only set yourself apart from the competition, it will build trust with your consumers while improving product knowledge and making a good first impression.
If you would like more information about the professional product photography services we offer, contact us at 1.877.681.0980 today.
