From Amazon to Instagram, product photography is just about everywhere online. Whether it’s social media or online marketplaces, we see products of all types being sold with different ways to advertise it. Because images are crucial to the success of your online store, that’s where product photography comes in.
Not only does an image tell you about the size, shape, and color of your product, it should show consumers how it is used and fits into their everyday lives. While there are different types of images, Thrive Product Studio would like to provide you with the following information about the “hero” shot and reasons to incorporate it into your product photography.
The Hero Shot
A hero shot is an image that makes a strong, first impression. It’s a way to represent your company’s brand and the valuable product you offer. It’s also a styling technique that shows a consumer how your product works and how it fits into their lives. A hero shot is also an enhanced image with higher resolution, special angles, expert touch up, and transparency. Since people are extremely visual creatures, hero shots are the best way to boost your online sales.
Why It’s Important
A hero shot is one of the most important selling points on your products landing page. Not only is it the first image you see, it’s a visual representation of your company or brand. It also sets the tone for your other images. That’s why it’s important to get a hero shot done right. Below are a few reasons to incorporate hero shots into your product photography.
Context & Relevancy
While it may seem like a “no-brainer” to choose a hero shot that is relevant to your product and brand, relevancy is something that is often overlooked on main product pages. When it comes to the success of your online store, you never want to cut corners with generic stock images or nixing a hero shot altogether. In today’s world, people respond to visual cues. That’s why it’s essential to take advantage of this and incorporate a hero shot that is not only relevant to your brand but is used in context of your marketing campaign and product landing page.
A hero shot isn’t just for making your landing page look great; it showcases the value of your product. For example, if you’re selling exercise equipment, you should use a hero shot of someone using it while looking happy and energized. This invokes a sense of value while showing consumers how your product can fit into their everyday lives.
Last, but not least, a hero shot connects with your consumers on an emotional level. That’s why you don’t see successful online stores with product landing pages full of long, plain text. Landing page visitors want instant gratification, not a compelling essay. The best way to create this experience is by using relevant hero shots that connect with them on an emotional level. As we stated above, a hero shot showcases the value of a product. This, in turn, inspires trust through emotion, which is a double win!
Professional Product Photography
Hero shots can seriously boost your online conversions. It’s simply not enough to find a basic stock image and use it as your main selling point. Instead, a hero shot is a relevant image that conveys value and trust. If you would like to learn more about boosting your online sales or to get started on your next hero shot project, contact the professionals at Thrive Product Studio by filling out our online form or give us a call at 1.877.681.0980.