There’s a lot of debate when it comes to custom product photography vs. stock images. Which is better when it comes to selling online? That’s why Thrive Product Studio would like to weigh in on the discussion.
People process images 60,000 times faster than they do written descriptions. Therefore it’s extremely important to use strong product photos in association with your brand. High-quality images provide customers with a greater understanding of what makes your products valuable and unique and ultimately helps them decide whether to purchase them.
This, in turn, provides a multitude of creative marketing benefits for your website. While our team specializes in professional product photography, this blog will explore both sides of the custom photography or stock images argument.
Custom Product Photography
Professional product photography is taken by a professional. It’s uniquely crafted at your direction to create an image based upon your business needs. Below are a few main advantages of what you’ll receive when you opt to go the custom route over basic stock images for your products.
One of the most essential components of any product photo is that it needs to connect potential customers to your brand. With professional product photography, the angle, background, lighting, and more all work together to communicate what makes your products special and why people should purchase them.
Stock images are basic and overused. This, in turn, creates a condition where buyers look at stock images and see right through them. With custom product photography, a consumer will never have seen the images you are presenting. That uniqueness, combined with artistic flair, will hold people’s attention and give them the opportunity to see what your products truly offer.
Good marketing draws out our emotions. With custom product photography, you create an emotional connection through imagery. This powerful connection will cement your products into the mind of potential buyers.
Stock images, unlike custom product photography, are generic photos. Thousands of companies can purchase and use the same images for their marketing materials. The key advantages to stock images are their cost and speed. There’s no doubt that many tight-budget businesses appreciate the speed and cost when they need images fast. However, is it really worth it to get something fast and cheap if you’re not going to get the best results you’re looking to achieve?
Thrive Product Studio
At Thrive Product Studio, we decided to use this article to compare and contrast custom product photography vs. basic stock images when it comes to selling your products. Our opinion? Custom product photography is the way to go. If you need unique, professional images done quickly and easily, let our team help. Learn more about our process today, and contact us now to get started on your new project at 1.877.681.0980.