Over the years, there has been a technological boom in the product photography industry. In turn, these advancements in technology have resulted in a wide variety of new, popular trends. However, these trends not only make a significant impact on the industry, but they’ve also affected how a product photographer works.
A Thrive Product Studio, it’s vitally important for us to be aware of these new trends and incorporate them with our tried and true methods to benefit our clients in the best ways possible. That’s why we’d like to provide you with the following list of 2020 product photography trends to keep your eye out for.
Products In Motion
In the past, having a well-taken image of a product was enough to gather consumer interest. However, things are quickly changing as people are growing tired of seeing the same types of images. This is especially true when it comes to making your products stand out from your competitors.
While there are different techniques to accomplish this, one of the best is to capture a product in motion. It’s important to keep in mind, however, that this isn’t the same thing as video. Instead, products in motion create the illusion of action and movement in a single, still image.
Intense & Vivid
Aside from having a product in motion, there is a wide variety of ways an image can be created. This includes intense vivid images that capture a consumer’s attention. Much of this is done during the editing process through the use of colors that complement and contrast with a product’s brand. While heavy photo manipulation is never suggested, it doesn’t mean that a product photographer can’t enhance an image with a certain amount of editing.
While backgrounds have become much more popular these days, so are minimalist designs. Consumers are attracted to the careful placement of a product that provides them with the ability to view every angle of a product. This puts more focus on a product rather than the background while still creating an engaging image. As a result, online sellers have become much more interested in these types of photos.
Capturing the scale of a product shows a viewer how big or small it is. This allows online shoppers the ability to picture it in their daily lives. For example, a woman is wearing a hiking backpack. The size, in relation to the hiker, tells a viewer all they need to know about the size of the backpack. This, in turn, allows them to visualize how the product might work for them.
Lifestyle Product Shots
Lifestyle product shots show how a product is supposed to be used. Some product photographers create a series of images that combine products on white with lifestyle product shots. For example, a product photographer may capture some beer mugs against a white background. For the main image, however, the beer mugs may be placed on a table or countertop filled with beer and covered in condensation to mimic how they are used in real life. This approach allows online consumers to see how a product looks while in use.
Occasionally there is a need for an image that doesn’t necessarily showcase a product. These types of non-traditional photos don’t sell any specific product rather than an idea. For example, if you are selling party supplies, you may want an image of wrapped presents with balloons and a cake. This conveys an image of celebration. These types of images are often used to promote the products they sell as a whole rather than any specific product.
Thrive Product Studio
In conclusion, clean, effective product photography is essential to your online business. Even more important is choosing the right strategy for each of your product photos. Every image you use should showcase a product in the best possible light depending on where an image will be used and who your intended audience is.
If you’re looking to take your product images to the next level, contact Thrive Product Studio by filling out our online form or call us at 1.877.681.0980 today. We understand the importance of the product photography services we offer and look forward to providing you with the high-quality images you need in 2020!